It started in Jal El Dib.
In 1969 Edward Bou Habib opened a bakery in Jal El Dib to make top-notch bread. His sons Assaad and Ghassan opened the first retail outlet in 1999 and started franchising in 2002. Today there are more than 32 branches across Lebanon, and bakeries in Saudi Arabia, Qatar, the UAE, Iraq and Kuwait.
Read our journey















