Our journey.
From one bakery in Jal El Dib in 1969 to more than 32 branches in Lebanon and bakeries in five other countries.
Our story.
In 1969, Mr. Edward Bou Habib founded Wooden Bakery in Jal El Dib, Lebanon, with one aim: top-notch bread.
In 1996 his sons, Mr. Assaad and Mr. Ghassan, joined and began to expand the bakery. The first retail outlet opened in 1999 and franchising started in 2002.
Today Wooden Bakery has more than 32 branches across Lebanon and has opened in Saudi Arabia, Qatar, the UAE, Iraq and Kuwait.
Mission and vision.
Mission
Wooden Bakery's mission is to become the first-choice bakery in the Middle East and to earn a place among the leading bakeries worldwide.
We get there by going past what customers expect, with better products and better service, every time they visit.
Long-term vision
Our aim is a national and international franchise network that is worth more than the sum of its parts.
Franchise owners get comprehensive training, a tested business model, tailored support and a strong brand identity. We share the rewards of the business with the partners who build it with us.
Milestones.
- 1969
Edward Bou Habib opens Wooden Bakery in Jal El Dib, Lebanon.
- 1996
His sons Assaad and Ghassan join and start expanding the bakery.
- 1999
The first Wooden Bakery retail outlet opens.
- 2002
Franchising begins.
- Today
More than 32 branches in Lebanon, with bakeries in Saudi Arabia, Qatar, the UAE, Iraq and Kuwait.
Interested in owning a franchise?
Read how area development franchising works, then send us your details.
Franchising